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Last Updated: January 30, 2020.
Use in General. We use the information we collect from or about you in order to
help deliver a first-class user experience. Our use of this information may include the following:
1. Providing the Checkafrica TV Services;
2. Contacting you, including for promotional purposes;
3. Customizing the Content and advertising you view and evaluating how well the Content and advertising perform;
4. Identifying Content you share;
5. Customizing recommendations;
6. Conducting research;
7. Compiling aggregate data for internal and external business purposes;
8. Preventing potentially illegal or harmful activities, including fraud;
9. Protecting your and our rights;
11.Any other purpose that is disclosed to you at the time we collect the information or that is related to a request made by you.
Regardless whether you register for the Services, we may collect certain information
relating to the use of our Services, content viewing history, and related metrics about how users view content
available through our Services. For example, we track what channels and specific content individual user's view,
how long a user watches those channels and content, and other information and similar metrics relating to user's
viewing history. You may also create a watchlist or subscribe to given content. While this information does not
identify you personally, we may link this data to a device profile, or registered user's profile and to a
device/browser profile (as described in the Cookie and Similar Technology Policy and Browser, Device and Network
Information section below).
We, or our third party partners, may also collect information relating to audience measurement and similar ratings services. These services are used to analyze the number and demographics of viewers of various content we may feature on our Services. We track this information so that we and our third party partners can determine what content is most interesting and relevant to our viewers, improve our channel lineup, understand and improve our Services, deliver more relevant advertisements and commercial content, and other similar purposes. We may also use this to personalize the Services to specific users or devices (including any other devices we associate with a given user or device). For example, we may suggest content or titles that may be of interest, organize your guide to show the most relevant channels/titles, customize notifications or in connection with marketing communications advertisements on our Services or third party sites (see the "Advertising" section below for more details).
Regardless whether you choose to register for the Services, when you use our
Services, we collect information relating to your browser, device, network, and other similar information.
For example, we collect Personal Information such as your device's IP address and certain identifiers
(including, in the case of our mobile and connected TV applications, your device's unique advertising ID,
device ID, or similar, identifier), as well as other information about the device, such as device type,
network information, screen resolution, OS version, browser and version, network, etc.
We may collect this information from other devices on your network, and we may link all of this information and create, or receive from third parties, unique identifiers that identify your device, or your household (including information regarding other devices you have used to access our Services or the services of our third party partners that are on your household network).
We may link this information to registered users' profiles, and/or link this information to profiles containing information about the devices you use to access the Services. We use this information to provide a consistent experience across the devices you use, help ensure that our content is displayed properly, understand how, where and which devices access our Services, customize and tailor content and advertisements to our users' profiles and preferences, and improve the overall quality and delivery of our Services.
We may also log click-stream or similar data for purposes of system administration, to improve our Services, to report aggregate information to our advertisers, and for other uses related to the Services. Click-stream data is information collected when you request pages from our Services, and may include information such as the page served, the time, the source and type of browser or application making the request, the most recent page view, what you clicked on in order to arrive at our Site or certain content, and other non-Personal Information about how you navigate, use, and interact with our Services. This data helps us analyze how visitors arrive at our Services, what type of content is most popular, what type of visitors are interested in particular kinds of events, content, advertising, and the like.
We may implement features that allow you to share what you are watching or have watched with third parties, social media platforms, or others (including parties that you may use for third party sign-on or registration, as described above). These features may require you to opt-in using the functionality offered through our Services, or that of the third party platform. When you choose to share this information, you may be subject to third parties' privacy policies, and the information you choose to share may be made public in accordance with those policies. Please review any third party policies before allowing sharing with any third parties or the use of any sharing functionality.
The majority of our Services are neither directed at nor intended for use by minors. However, a limited number of channels are directed at children. On these channels, we collect only a limited amount of Personal Information, as permitted by the Children's Online Privacy Protection Act ("COPPA"). Specifically, we collect IP address, device identifiers, certain unique ID numbers, and limited viewing information. We use this information in connection with the delivery of the Service and content, in connection with the delivery and frequency-capping of contextual advertisements, for the security, integrity, and internal operation of the Service, and as otherwise permitted under COPPA or applicable law. We may share this information with service providers providing services on our behalf (as described below), however, we do not allow sharing with third parties engaged in behavioral advertising, that are will create a profile of viewers of these channels, or for other commercial purposes. We may also share this information with parental consent, as part of a business transaction or corporate event, or for certain extraordinary reasons, such as legal compliance (please see the sharing section below for details on these forms of sharing.)
If you contact us through our Services, Checkafrica TV collects Personal Information, such as your email address, and any other information you provide in the contact form. If you contact us directly, for example, regarding a product you would like to learn more about, we will send you information relevant to your request or contact you about that product, and we may send you additional communications about that product or other products provided by Checkafrica TV, our partners and affiliates. If you contact us regarding other matters, we will use your contact and other information you choose to provide only in the context of your inquiry or request.
When you sign up for updates about our Services or join our mailing list, we will collect Personal Information such as your email address and any other information included on the sign up form. We will use this information in order to send you information about our Services, as well as other promotional offers or content that we believe may interest you.
If we receive Personal Information or data from you through our Services other than as described in this Policy, it will still be used and managed in accordance with this Policy, unless otherwise stated at the time you provide the information.
We generally share your Personal Information as necessary to provide our Services,
and for the purposes set forth in this Policy. We reserve the right to share your Personal Information with any
of our current or future affiliated entities, subsidiaries, and parent companies. Except on Checkafrica TV's
"kids channels" (described above) we may also share your Personal Information, including viewing data, data
collected under our Cookie and Similar Technology Policy, automatic collection data, and other information we
hold about you with trusted third parties for marketing, advertising, or other commercial purposes, and we may
allow third parties to deliver marketing, advertising, or other content through the Services for commercial
purposes. We or these third parties may also share this information with third party providers that augment
this data with additional information relating to your advertising preferences. We may also disclose aggregate
data (e.g. viewing data) with certain licensors of content or operators of services available through the Services
(e.g. private channels).
We may, without your consent, share Personal Information and other data with service providers who provide certain services on our behalf, or in the other circumstances noted below. For example, we may share certain Personal Information we collect with third parties such as providers of data hosting or processing services, payment processors, or other service providers. We also reserve the right to share any information we possess or data derived from it with service providers or other third parties if such information has been reasonably de-identified.
In the event that we go through a business transition, such as a merger, acquisition, liquidation or sale of all or a portion of our assets, customer data, including Personal Information, will, in most instances, be part of the assets transferred, or may be disclosed (subject to confidentiality restrictions) during the due diligence process for a potential transaction.
It is possible for you to use our Services without registration, however, we require the processing of certain Personal Information (such as your IP address) in order to serve the advertisements that keep our Services free. To the extent required by law, you may choose to opt out of sharing with any other parties with whom we may share your Personal Information; however, you may be required to cease your use of the Services and delete your account in order to exercise this choice.
To opt-out from marketing emails, simply unsubscribe from the email newsletters or similar communications by clicking on the unsubscribe link in the email or indicate your preference by contacting us at firstname.lastname@example.org you can control notifications via the settings menu for your OS.
Through your account settings, you may access, and, in some cases, edit or delete certain information you've provided to us, including your name and password, email address, location, user profile information, including images, text and videos you have uploaded to the site.
The information you can view, update, and delete may change as the Services change. If you have any questions about viewing or updating information we have about you, please contact us here. We will respond to reasonable requests for access or revision and will provide access to the extent required or allowed by law. However we may decide not to grant access or make revisions where the burden or expense of providing access would be disproportionate to the risks to the individual's privacy in any given case, or when the rights of others would be violated by granting the access.
We use reasonable security measures to protect your Personal Information. We implement and review various physical, procedural and technological safeguards that we believe will keep your Personal Information secure.
If you are accessing our Services from outside of Africa, any information provided will be transferred to us or our service providers in Africa. Regardless of where your information is collected or transferred, the information will be treated in accordance with this Policy. You consent to such transfer through your use of the Services.
By using our Services, you consent to the terms of this Policy. We may change this Policy from time to time. We will post the effective date for this and any revised Policy. Accordingly, we recommend that you consult this page frequently so that you are aware of our latest Policy. Your continued use of our Services constitutes your acceptance of any revised Policy.